Dashboard glossary

Below is the glossary of terms for the dashboard:

Traffic – Number of people passing through the view of the camera in the POS display unit and no demographics captured

Impressions – Number of people whose demographics were registered by the camera  

Only impressions where dwell falls between 1-30 seconds are included

Impression Rate - % of people who have stood in front of the POS display unit compared to total traffic  

Formula: Number of impressions divided by the number of traffic

Dwell – Duration, in seconds, of time spent in view of the display unit

Interaction – Number of contacts made with the digital display screen or products  

Interactions with duration above 2 minutes are excluded

Interaction Rate – % of people in front of the unit who have interacted with the unit  

Formula: Number of interactions divided by the number of impressions